Guide
Face & Likeness Policy — Practical Creator Notes
Generative video platforms increasingly warn creators about uploading uncleared photos of real people. Even when a filter does not stop you, marketing use may still violate publicity rights or platform rules. This page does not summarize one immutable Seedance rule—those change per surface—instead it lists how producers document consent, watermark drafts, and escalation paths when a client demands photoreal cast.
Source basis and reading boundary
These guides are written as third-party reference summaries, not official product documentation or support content.
When to refuse a brief
Requests for ‘deepfake this celebrity’ or ‘restore this leaked selfie set’ are compliance failures before they are tech failures.
Consent artifacts
Store signed talent releases with the reference asset IDs you used in prompts; note which take shipped externally.
Frequently asked questions
Is this legal advice?
No. Involve counsel for campaign-specific clearance.
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