Consistent characters and visual style across shots.
Across multi-shot work, common issues include characters drifting between shots, product details softening, small text blurring, or scenes losing a unified look. This page focuses on the consistency-related controls often used to reduce those issues and keep faces, clothing, and fine details more stable.
Seedance 2.0 keeps characters and visual style consistent across shots, so your multi-shot stories stay coherent.
How it works: upload a reference image of your character. The model analyzes facial features, clothing details, and overall visual style, then applies those constraints to every subsequent generation. This means a character's hair color, clothing pattern, and facial structure stay locked even as the scene, camera angle, or lighting changes between shots.
When to use this: multi-shot ad campaigns where a model needs to appear in several scenes; product videos where the item must look identical across angles; serialized content like short dramas or episodic brand stories; any project where visual continuity across shots matters more than one-off creative variety.
Tips and practical notes: set reference strength between 70–80% for natural-looking results that still allow slight scene-appropriate variation. Keep lighting descriptions consistent across prompts. For product shots, export the highest-resolution reference you have — fine details like text on packaging or stitching patterns are easier to preserve from a sharp source. If you notice drift after several generations, re-anchor by using the original reference image rather than a generated frame.
Reference Example
SHEINCross-border E-commerce
AI Product Video Consistency Solution
Reported context
Needed to generate reference videos for 3000+ products; traditional filming was costly and maintaining consistent model appearance was difficult
Reported use
Used character consistency technology to batch-generate product reference videos across different scenes based on a single model reference image
Cited / reported data
Public case recaps cite per-product video cost moving from about CNY 10,000 to CNY 500, weekly launches rising from 1,000 to 3,000 items, and products with video seeing a 2.3x lift.
✦Reading note:Used a reference image system to keep model appearance more consistent across multi-shot scenes at larger scale
Source basis
Illustrative cases on this site are compiled from public campaign recaps and secondary reporting available at the time of writing.
Time context
Metrics reflect the reported campaign period and should not be treated as current performance benchmarks.
Data note
Brand names and figures are cited for explanatory use only, not as endorsements, guarantees, or independently audited results.
