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Face & Likeness Policy — Practical Creator Notes

Generative video platforms increasingly warn creators about uploading uncleared photos of real people. Even when a filter does not stop you, marketing use may still violate publicity rights or platform rules. This page does not summarize one immutable Seedance rule—those change per surface—instead it lists how producers document consent, watermark drafts, and escalation paths when a client demands photoreal cast.

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Quellenbasis und Einordnung

Diese Leitfäden sind unabhängige Zusammenfassungen aus öffentlichen Quellen, keine offizielle Produktdokumentation und kein Support.

When to refuse a brief

Requests for ‘deepfake this celebrity’ or ‘restore this leaked selfie set’ are compliance failures before they are tech failures.

Consent artifacts

Store signed talent releases with the reference asset IDs you used in prompts; note which take shipped externally.

Häufige Fragen

Is this legal advice?

No. Involve counsel for campaign-specific clearance.

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