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Guide

After Sora — How to Pick the Next AI Video Stack

Press outlets reported in March 2026 that OpenAI is winding down standalone Sora consumer/API directions. If that matches your situation, treat the moment as a requirements reset: list the outputs you still owe (resolution, duration, languages, lip-sync, batch/API needs), the geographies where you must operate, and the rights posture for reference uploads. Then shortlist 2–3 adjacent flagship routes (Seedance-class, Kling 3.0, Veo 3.1, Runway, MiniMax/Hailuo, etc.) and benchmark with your prompts—never with a stranger’s leaderboard screenshot alone.

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Base des sources

Step 1 — Freeze the brief

Write down non-negotiables: audio lanes, camera control style, multi-shot continuity, max duration, export color space, and whether automation must be API-driven.

Step 2 — Match procurement realities

Google-centric orgs may bias toward Veo distribution; TikTok/CapCut-adjacent creators may bias toward ByteDance consumer surfaces; volume shops may bias toward API quotes from several vendors. Organizational fit is a filter before pixel fit.

Step 3 — Run a 10-prompt gauntlet

Use the same references, aspect ratios, and audio on/off settings across candidates. Log failures by category (identity drift, physics glitches, audio clutter) instead of declaring a winner from one glam still.

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