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Production-ready templates for product videos and ads

Seedance 2.0 E-Commerce Product Ad Templates

E-commerce product videos follow predictable patterns that convert: hero reveal shots, 360-degree spins, lifestyle context, feature close-ups, and call-to-action sequences. This page provides copy-paste prompt templates for each pattern, optimized for Seedance 2.0. Use them directly or customize them for your product category.

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Templates, examples, and proof belong here. Keep tutorial explanations in guides and keep run notes on the workflow pages.

Media evidence

Image evidence placeholder: add a verified still frame, source date, and file path.
Video evidence placeholder: add a verified playback clip, source date, and file path.

360-degree product spin

The product spin is the most versatile e-commerce video format. Place your product on a clean surface, use a single @image reference, and prompt a slow full rotation. Specify the background color, lighting setup, and rotation speed. Avoid complex backgrounds that compete with the product. Neutral gray, white, or gradient backgrounds work best.

Lifestyle placement shots

Lifestyle videos show your product in a real-world context: a coffee mug on a morning table, headphones during a commute, a jacket on a city street. Provide an @image reference of the product and describe the environment naturally. The product should be the visual anchor, but the lifestyle context tells the buyer how it fits into their life.

Feature highlight close-ups

Macro close-ups that reveal texture, material quality, and design details drive conversion for premium products. Describe the specific feature to highlight: stitching detail, surface finish, button mechanism, material grain. Use a slow camera push-in or rack focus to draw attention to the detail.

Studio ad format with text zones

Studio ads follow a formula: product reveal (seconds 0-2), rotation or feature highlight (seconds 2-5), and a hold frame for text overlay (seconds 5-7). Structure your prompt with these timestamps and explicitly leave clean negative space for post-production text placement. Describe where the text zone should be: 'product positioned left of center, leaving right third clear for text overlay.'

Social media format optimization

Different platforms need different aspect ratios and pacing. Instagram Reels and TikTok favor vertical 9:16 with fast-paced reveals in the first second. YouTube Shorts similarly use 9:16 but can sustain slightly longer reveals. Facebook and web ads use 1:1 or 16:9. Specify the format in your prompt and adjust pacing accordingly.

Input / Output examples

360-degree product spin on white background

A clean 360-degree rotation of a product for an e-commerce listing page.

@image[product-hero.png] Product from reference image centered on a pure white seamless background, slow smooth 360-degree clockwise rotation completing one full turn in 6 seconds, soft studio lighting from three points eliminating harsh shadows, slight reflection on glossy white surface below, product fills 60% of frame, no camera movement only product rotation, clean and minimal commercial aesthetic.
A clean 6-second product spin on white background with even lighting, smooth rotation, and professional e-commerce listing quality.

Lifestyle placement for headphones

Shows wireless headphones in a morning commute lifestyle context.

@image[headphones.png] Young professional wearing the headphones from reference image while walking through a sunny downtown sidewalk, morning golden light, confident stride with subtle head nod to implied music, camera tracks alongside at shoulder height, urban coffee shops and trees softly blurred in background, headphones are the sharpest focal point in the frame, natural and aspirational lifestyle mood, 16:9 cinematic aspect ratio.
A lifestyle video showing the headphones as the hero product on a real person in an aspirational urban morning scene, with the product in sharp focus.

Studio ad with text overlay zone

A structured studio ad leaving clean space for post-production text and branding.

@image[sneaker-product.png] Studio product ad: seconds 0-2 sneaker from reference slides in from left on a dark gradient background, seconds 2-4 slow rotation showing side profile and sole detail, seconds 4-6 sneaker settles in the left third of frame with the right two-thirds as clean dark space for text overlay. Three-point studio lighting, subtle ground reflection, premium commercial quality, product positioned for vertical text placement on right side.
A 6-second studio ad with a slide-in reveal, rotation, and a final hold frame that positions the sneaker left with clean dark space on the right for text overlay.

Frequently asked questions

What aspect ratio should I use for e-commerce product videos?

Use 1:1 square for Instagram feed and product listing pages, 9:16 vertical for Reels/TikTok/Shorts, and 16:9 horizontal for website hero banners and YouTube. Generate in your primary format first, then re-prompt for other ratios.

How do I keep product colors accurate in generated videos?

Provide a high-quality @image reference shot under neutral lighting. Add specific color descriptions in the prompt: 'matte midnight blue finish exactly matching reference' rather than just 'blue.' Include 'accurate product colors, no color cast' in your guardrail keywords.

Can I generate product videos without a physical product photo?

Yes. Use a 3D render, a product mockup, or even a detailed illustration as your @image reference. The model generates video from whatever reference you provide. Higher-quality references with accurate proportions produce better results.

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